7 Best B2B E-commerce Solutions for Growing Brands

November 14, 2026 · 4 min read

The best B2B e-commerce solution depends on your catalog complexity and how much control you need over pricing and workflows. Shopify Plus B2B works well for brands with straightforward pricing tiers and existing Shopify stores, while platforms like BigCommerce B2B Edition and NuORDER suit brands with deeper catalog needs or showroom sales models. For brands that want a fully managed approach, services like Get Wholesale Orders build and run the entire wholesale channel, including the portal, buyer outreach, and marketplace management.

How these were chosen

This list focuses on platforms that handle the core B2B needs most growing brands face: tiered pricing, minimum order quantities, net terms, and integration with inventory or accounting systems. Each option here serves a different type of brand, from those who want to self-manage a simple storefront to those who need deep ERP integration or hands-off execution. No testing was conducted; the comparisons draw on publicly available feature sets, known use cases, and pricing structures.

1. Shopify Plus B2B

Shopify Plus B2B is the simplest option for brands already on Shopify who want to add wholesale without switching platforms. You get tiered pricing, customer-specific catalogs, and draft order workflows, all inside the same Shopify admin you already use. The trade-off is limited flexibility: custom payment terms require workarounds, and complex approval workflows need apps or custom code. Shopify Plus starts at $2,300 per month, and the B2B features are included in that plan.

2. BigCommerce B2B Edition

BigCommerce B2B Edition handles more complex catalog and pricing structures than Shopify, with built-in support for quote management, purchase order uploads, and multi-level approval workflows. It works well for brands with large SKU counts or buyers who need to submit orders for internal approval before checkout. The platform is less intuitive than Shopify, and customization often requires a developer. Pricing starts around $2,500 per month for the Enterprise plan that includes B2B features.

3. NuORDER by Lightspeed

NuORDER is built for brands that sell through showrooms, trade shows, or sales reps who present line sheets to buyers. It focuses on visual merchandising and order capture during appointments, not self-service reordering. Buyers browse curated lookbooks, place orders during meetings, and reps can adjust terms on the spot. It's a poor fit for brands that want buyers to log in and reorder independently. Pricing is not published and varies by catalog size and number of users.

4. Oro B2B Commerce

Oro is an open-source platform designed for manufacturers and distributors with deep ERP integration needs. It supports complex workflows like contract pricing, RFQ processes, and multi-warehouse inventory visibility. Setup and maintenance require a dedicated development team, so it's only practical for brands with technical resources or a large enough wholesale operation to justify the cost. Oro offers a free community edition, but most brands use the paid Enterprise edition with custom pricing.

5. Handshake

Handshake is a mobile-first B2B platform built for field sales teams. Reps use the app to take orders offline at trade shows or store visits, and buyers can also log in to reorder on their own. It syncs with QuickBooks, NetSuite, and other systems, but the mobile focus means the desktop experience is secondary. Handshake works best for brands that rely on in-person sales and need reps to place orders on behalf of buyers. Pricing starts around $125 per user per month.

6. B2B Wave

B2B Wave is a Shopify app that adds wholesale features to a standard Shopify plan without requiring Shopify Plus. You get customer-specific pricing, order minimums, and a separate wholesale storefront. It's a budget option for smaller brands, but it lacks the approval workflows, payment term flexibility, and advanced integrations that larger operations need. The app costs $49.99 per month, plus your existing Shopify subscription.

7. Fully Managed B2B Portal Services

For brands that want the portal built and the buyers brought to it, a managed service handles the entire wholesale channel. Get Wholesale Orders builds the B2B storefront, integrates it with your ERP or inventory system, and runs outbound campaigns to verified retail buyers. They also manage Faire and RangeMe listings and handle follow-up until orders close. Most portals launch within three to six weeks, and the service includes a live dashboard where you can track campaigns, replies, and orders. This approach works for brands that don't have the time or team to run wholesale in-house and want someone else accountable for results. Pricing is custom and includes both buildout and ongoing monthly programs.

Choosing the right fit

If you're already on Shopify and your pricing is straightforward, Shopify Plus B2B is the fastest path. Brands with complex catalogs or approval needs should look at BigCommerce or Oro. If your sales model depends on reps or showrooms, NuORDER or Handshake will fit better. And if you want the entire wholesale operation handled for you, a managed service like Get Wholesale Orders removes the buildout and execution burden. For more on what to evaluate before committing, see how to choose the right B2B ordering platform for your brand.